Artist line-up of Essence Festival Durban announced

The city of Durban in partnership with Time Inc.’s (NYSE: TIME) launched the third annual Essence Festival to be held in Durban, last week. Kwazulu-Natal born actress, NomzamoMbatha was host of the media breakfast held on Wednesday, July 19, at the Joint Jazz Café, South Beach in Durban.

September will see the return of the festival to Durban, under the theme- Firing Africa with Inspiration. The first phase line-up of the festival was announced and it includes SA’s hip-hop star, Nasty C, Joyous Celebration, Gospel ID finalists, appearances by SomiziMhlongo and talks by Bishop TD Jakes and the renowned Reverend Al Sharpton. The international festival will bring the best of local and international talent to theDurban ICC from September 26 to October 1, 2017.

Mayor of eThekwini, Cllr Zandile Gumede highlighted that the festival not only benefits Kwazulu-Natal communities but also the city’s economy at large.

“The festival programme is diverse, informative, thought-provoking and fun. It is focused on talent, cultural, economic and business development which connect with many people,” she explained. Last year, the festival drew over 60,000 attendees from across the country, injecting over R230 million into the province’s GDP.

“We are proud to partner with Time Inc.’s (NYSE: TIME) because we are both equally passionate about communities, economic empowerment, youth development and wellness,” added Gumede.

The event follows a similar format of the annual New Orleans event namely ‘party with a purpose’. The festival is not only about music but has an innovative component that includes music and entertainment; tech and business showcases, property, art and crafts; lifestyle, wellness, food and travel, beauty, fashion and style.

Attendees of the festival can look forward to life-inspiring talks by Bishop TD Jakes and Rev Al Sharpton. Business workshops by SA’s own business and inspirational leaders, Dr Judy Dlamini, Khaya Dlanga, Ntombenhle Khatwane, Johanna Mukoki, Phuti Mahanyele and Bongi Shangase will also be another highlight.

This year, there is also an incredible line-up of artists and book writers in the literary arts festival, named ARTiculate.  SA’s very own columnist and writer, Fred Khumalo will speak in panels alongside other popular writers such as Deon Meyer and academics, Ashwin Desai, Prof Jonathan Jansen and Judge Chris Nicholson.

Chris Hani’s daughter, Lindiwe Hani, will share from her latest book, alongside international authors Christopher Merrill, Catherine Chidgey. There will also be talks given by artists such as Greg Maronovich to name but a few.

The launch on Wednesday was also a celebration of a successful run of this year’s Essence New Orleans Festival in the US, which took place recently and featured South Africa’s very own music groups: Africa Mamas, Ithwasa Lekhansela and Afro Soul. The bands also shared their talents at the launch.

This year, Essence is proud to be partnering with, MTN, Dimension Data; South African Airways, Independent Media Group, Transnet and KwaZulu-Natal Department of Arts and Culture as sponsors to the festival.

The multi-day event promises to be chockfull of exhibitions, talks, workshops, installations and debates. From performances to family building workshops, the festival is about enhancing, empowering, building communities, and instilling positive thinking through spearheading Africa’s growth.

  AUTHOR
Rising Sun

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